PARTNER WEBINAR: Has the world fallen out of love with the Swedish brand?

Sweden has featured on the news a lot over the past few years, and it’s not looking good. Gang-related crime has plagued many of its largest cities, as well as the threat of going to war with Russia. And with international news outlets covering the country’s problems, the world is watching.

To what extent is this impacting the nation’s image and reputation as a safe and peaceful country?

How is it affecting the country’s prospects for business? And what impact is there for inward investment, tourism, and the recruitment of international top talent?

To what extent are the problems impacting the nation’s image and reputation as a safe and peaceful country, and more significantly, how does it affect aspects such as international business and the recruitment of international talent?

A panel of experts will give their thoughts on the impacts on various aspects of the Swedish brand. Stockholm-based British broadcaster Maddy Savage with experiences working for the BBC and other global media, will be the moderator for the session.

Sign-up to the webinar by clicking HERE

Fees

Free of charge for SSCC Members