The strategic thinking of an entrepreneur – Business Talk with Stefan Ytterborn, Ellen Berg and Svante Holm – Geneva
The Swedish Swiss Chamber of Commerce have the pleasure of inviting you to a Business Talk with three Swedish entrepreneurs:
Stefan Ytterborn, Founder of a.o. the electric motorbike CAKE
Ellen Berg, Co-Founder of the 24/7 fitness chain NonStop Gym
Svante Holm, Co-Founder of Beauty Disrupted, luxurious plastic free beauty & haircare.
The discussions will be moderated by Suzanne Lauritzen, EY Partner and SSCC Committee for Western Switzerland.
At this event, you will have the opportunity to listen to three successful entrepreneurs, their strategic thinking, ideas and lessons learned from building successful businesses.
They will also share their future aspirations and larger objectives emancipating from their entrepreneurial journeys.
Programme
18:00 – 18:30 Registration
18:30 – 18:35 Welcome by Eva Fiorenzoni, Managing Director SSCC
18:35 – 19:30 Panel discussion, followed by Q&A
19:30 – 19:45 Wrap up
19:50 – 21:30 Networking and apéro riche
Fees
CHF 49 for SSCC Members
CHF 99 for Non-Members
RSVP
Tuesday 14 November 2023
Welcome!
Speakers
Stefan Ytterborn
Founder
CAKE
Swedish design entrepreneur Stefan Ytterborn has a long track record of successful business development. He founded the winter sports gear company POC in 2004, which was oriented towards safety and reducing the consequences of accidents for skiers and gravity sports athletes. Stefan’s strategic development of POC made him responsible for over 2000 consumer products, as POC was sold at the retail level in 45 countries. In his long career, he also introduced the IKEA PS product category in an effort to re-launch Swedish design in the 90s!
In 2016, Stefan founded CAKE, an electric motorcycle company. From the very start the goal was to create electric motorcycles that would combine excitement with responsibility, while inspiring the shift to a zero-emission society. The mantra instilled in the design team was “light, quiet and clean” and the result would two years later manifest itself in the first model, the Kalk, that first saw the light of day in January 2018.
Ellen Berg
Co-Founder
NonStop Gym
Ellen Berg is Co-Founder of NonStop Gym SA, an innovative chain of sports clubs with 30 sites throughout Switzerland.
Ellen Berg holds a Master of Science from Chalmers University of Technology and also studied Management and Economics of Innovation at ETH Zürich. She launched her career at a major player within the consumer goods industry in Geneva. While embracing privileged life in Switzerland, and its’ thrilling mountain sports, she also experienced some downsides. A lack of consumer centric concepts & products. Among them, qualitative, affordable and flexible training.
January 2014 Ellen Berg, together with her business partner Petra Posselius, opened their first NonStop Gym. With the vision to enable everyone, independent of lifestyle or size of wallet, to access qualitative training. 10 years later, NonStop Gym is the leading value fitness in Suisse Romande, and operate clubs Swiss wide.
Svante Holm
Co-Founder
Beauty Disrupted
Svante Holm has a long career in the tech business, working internationally for industry leaders such as Apple, Ericsson, Logitech and Ultimate Ears. When Svante was in the midst of his tech career he learned that 80 billion plastic shampoo and conditioner bottles get trashed every year. Few are recycled. Many end up in the oceans.
Determined to create better and cleaner alternatives that are more in tune with both people and planet, Svante Holm together with his co-founder Alban Mayne, quit their careers and embarked on a long and wild journey into everything beauty. After two years of research and development, and unforgettable encounters with artisans, botanists, perfumers and beauty experts along the way, the result is Beauty Disrupted.
Beauty Disrupted’s award-winning products are designed in Stockholm and consciously crafted in Grasse in the South of France. The company donates 20% of its profits to organizations that protect the planet and combat climate change.
Moderator
Suzanne Lauritzen
EY Partner – Private Tax
SSCC Committee for Western Switzerland
In partnership with
Terms & Conditions
For event registrations our general policy is that refunds will only be issued for cancellations occurring 3 days or more prior to the event start date. For cancellations 1-2 days before a refund of 50% will be issued. In case of cancellations the same day or non-attendance (“no-show”) the entire participation fee will be charged. In case of no-show for events free of charge, the SSCC will charge a no-show fee of CHF 50.
Any variation from the above stated policy must be clearly indicated at the time the event registration occurs, and the policy above shall be deemed applicable in the absence of any other notification.
Date
- 15. Nov 2023
- Expired!
Time
- 18:00 - 21:30
Location
- Place de Pont-Rouge 1, 1211 Geneve
-
Website
https://bit.ly/3KBknk2
